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Outward Voices

Overtourism is rarely far from travel headlines as places grapple with visitor numbers, rising prices and environmental issues. So, how can we build a better future? Travel industry experts around the world, from academics and sustainability advocates to pioneering tour operators and trend forecasters, share their thoughts and, most importantly, their solutions.

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Features

The Future Of Travel

Freshly baked bread. Newly cut grass. A salty sea breeze. Most people have a favourite smell that evokes fond memories or feelings of comfort. But how are travel experts using this sense to make our vacations better? Adriana Madzharov, senior lecturer in marketing at the University of Bath finds out.

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