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From matcha lattes to Dubai Chocolate, TikTok trends and Instagram Reels are transforming local delicacies and trendy innovations into global obsessions overnight. But behind the scenes is a more troubling story, as Soumya Gayatri reports.

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Dismayed by the amount of trash on UK trails—and finding out that Lucozade (a British brand of soft drink) bottles are the most common branded item of trash— writer Damien Gabet embarked on his own ‘Lu-crusade (to Make England Clean Again)’. Here’s what happened on his 22-day bike ride, picking up litter and raising funds and awareness in the process.

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