Japan Airlines is getting creative with reducing the carbon emissions associated with their flights, but how effective and impactful is it, really? News of their latest program offering rental wardrobes to anyone taking an overseas flight deduces that less luggage means less overall weight on planes, and thus less fuel is required to fly.
The program, called “Any Wear, Anywhere,” will be available on a trial basis from now until August 2024 to anyone flying to Japan from abroad. It’s pretty simple: Instead of bringing your own clothes, just pack personal items like toiletries and underwear and pick up a full wardrobe of seasonal “casual” or “smart casual” clothes to wear in-country. Packages start at USD$28 for three tops and two bottoms for two weeks, which is less expensive than checking a bag.
The Any Wear, Anywhere website advertises a 7.5 kilograms reduction in CO2 emissions from a flight from New York to Tokyo for each person who uses the service, which the airline estimates would reduce the weight of their luggage by 10 kilograms. They compare this to not running a hair dryer for ten minutes a day for 78 days. If that sounds like a bit of an underwhelming metric, that’s because small changes like lightening luggage can really only lead to marginal gains, at best.