To mark Earth Day this April, we’re sharing personal essays from individuals who are doing their part to protect our planet. Katie Boué is a Cuban-American outdoor advocate and author of the upcoming book, On Digital Advocacy: Protecting the Planet While Preserving Our Humanity, available July 2023. Here, Boué peels back the layers of commercialization and greenwashing to explore one question: Is Earth Day net good, or is it just a sham?