Adriana Madzharov
Adriana Madzharov Senior Lecturer in MarketingUniversity of Bath

Adriana Madzharov is a behavioral scientist in consumer psychology and a senior lecturer in marketing at the University of Bath. Recognized as an expert on sensory marketing and aesthetics research, she examines how sensory stimuli in people’s environments (e.g. ambient scent, color, sound) influence perception, and produce biases on behavior in new and unexpected ways.

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