Lebawit Lily Girma is an award-winning travel journalist, editor and speaker whose work, primarily focused on sustainable tourism, has been published in Bloomberg News, BBC Travel, AFAR, Travel + Leisure, Conde Nast Traveler, Skift and more. She has authored guidebooks for Moon Guides on Caribbean and Central American destinations, and produced meaningful content for tourism boards and travel brands. Lily is also the founder of TourismLens.com, a platform and podcast focused on centering host communities and nature as primary beneficiaries of travel.