Dr Susanne Etti, General Manager Climate at Intrepid Travel, PhD in Natural Science
“As someone deeply shaped by time in nature, I’ve come to understand that leadership in this area isn’t about waiting for perfect conditions; It’s about acting while the world is still catching up.
Growing up in Germany, my family were passionate hikers and skiers, and that meant spending a lot of time in mountain environments. Even as a teenager, I began to notice subtle changes like glaciers receding and snow seasons shifting. It was subtle then, but enough to spark a real awareness of human impact on nature. Fast‑forward to now, and the impacts of climate change aren’t subtle anymore. They’re real, frequent and increasingly intense.
That awareness has shaped how I show up in my work today. At the heart of every decision I make is a simple question: Does this reduce real-world emissions? If the answer is no, it’s an invitation to rethink, to adapt and to move in a better direction. Leadership isn’t about having all the answers, it’s about being willing to change course when the evidence demands it. And this responsibility doesn’t belong to a select few—it belongs to all of us. Every action we take has the potential to create a ripple effect, and when those ripples connect, they become waves of meaningful change.
There’s hope in this shared responsibility. The idea that each of us can contribute—and that our individual choices can influence systems—is powerful. It starts with the questions we ask, in design, in sourcing and in storytelling. Choosing lower-carbon materials, supporting suppliers who prioritize sustainability and being honest about both progress and challenges all help shift the narrative. It’s not about perfection. It’s about progress, shared openly and authentically.
What all of this points to is a simple truth: Meaningful change doesn’t come from one single solution. It comes from many small, consistent actions, taken together.”
As well as leading Intrepid’s climate performance, reporting, risk management and decarbonization initiatives, she champions a culture of climate consciousness throughout the organization and helping drive the travel sector toward a lower-carbon future.
Find out more about Dr Susanne Etti’s work