While sales of handcrafted products decreased during the pandemic, there was an uptick in demand for craft yarn—something Awamaki hasn’t previously sold. While alpaca is a specific category of wool, craft yarn is a broad term for blending different fibers. According to Leavens, it’s difficult to produce consistent, export-quality craft yarn by hand, especially when the artisans are making it by hand using a traditional drop spindle called a puska. Consistency, however, is crucial when selling yarn as a supply.
“Before, our artisans would spin some yarn, knitters would make products in the right sizes, and that was fine,” says Leavens. “Sometimes, the hat that they knit was 200 grams and sometimes it weighed 150 grams and that wasn’t really a big deal. But when you buy yarn as a knitter, you really need to know the weight of the yarn, the thickness of the yarn, and the length of the yarn.”
That’s hard to do when a number of individual artisans are all trying to make the same yarn weight, and that’s not even taking into account the natural variations in plant-based dyes, like those made from local flowers. But the Awamaki team are working on it, and Leavens is hopeful they’ll find a solution to producing yarn at a scale that can strengthen and diversify the revenue streams for their artisans.