For a long time, we measured success purely in dollars and the number of organisations we could support. That’s still a good way to look at things, but over the years we’ve refined our process.
We want to make sure the organisations we’re supporting are making a real difference on the ground. Partly this comes down to finding worthy partners – every organisation is chosen and carefully vetted by our local destination teams – but we’ve also become more rigorous on reporting. Every one of our partners delivers annual statements, so we can measure not just the Foundation’s outcomes, but also its impact.
There’s an important difference there, between outcomes and impact. It’s not just what your donations do, it’s what they represent. A good outcome might be training 100 disadvantaged women in a new skill, but the impact could be much greater: better job security, a more prosperous community, a living wage, healthier children, more equal gender equality, higher living standards, and so on.