Japan’s Michinoku Coastal Trail has shown how hiking tourism can support earthquake recovery; a model which quake-affected region, central Honshu’s Noto Peninsula, hopes to embrace. For now, a new tour along existing trails hopes to encourage visitors back, through its hyper-local food scene, onsen and community spirit.
Some forms of artificial intelligence are already in our lives, but as its use increases in the travel industry, including the use of AI influencers, how might it affect the quality of our experiences? Can AI ever capture the nuance of place and people—and what are its limitations when it comes to creating itineraries? Travel writer Steph Dyson takes a closer look.