When we set out to create the first Adventure.com brand video, we didn’t want just any video. We could’ve just compiled some glory shots of high adrenaline activities and called it a day, but that would’ve been too easy. Too obvious. Instead, we wanted to show the range of emotion and personal latitude of what adventure means. So we teamed up with Camp4 Collective to help us bring the vision of what Adventure.com stands for to life. This is our brand anthem. It’s not about what we do, but why we do it.